RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company provides a wide range of home services, from domestic chores to caregiving, and has established a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian babysitter Jakarta home services market is assessed at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the babysitting market reaching $3 billion in value. In this fast-growing market, Ayasan capitalizes on premium-quality Japanese standards and a innovative personnel model to enhance its industry dominance.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in maid Jakarta enterprise solutions, with over a substantial client base including notable companies. Recently, demand from diplomatic missions and emerging businesses such as FlashExpress and Gowabi has been on the rise.



“I am confident that even in the age of AI, the value of services that support people’s daily lives will continue to thrive,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-powered matching system. Furthermore, Ayasan is targeting global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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